Bush Days — I recently wrote a column about how Bush have embraced social media for their return to the spotlight, exemplifying the concept of connecting and establishing a rapport with your fans; truly, as the focus of the music industry has shifted from units sold to live performance, fans hold the power to a band’s success, more so now than ever before.
“Bush have all joined Twitter — there’s no official band account, each member joined individually – and are using it to interact directly with the Army, sharing photos and stories and expressing their gratitude for the support. The power of the connection they’re making with their fans grows every day, particularly in anticipation of a February Tuesday without a number.”
Bush’s most prolific Twitterer is also their youngest member, Corey Britz. A veteran of bands like The Calling and Lexington Queen, Corey teamed up with Gavin Rossdale during his solo tour following the release of Wanderlust. Now, Corey is the most vocal on Twitter, sharing photos (like the above, after an impromptu head-shaving), stories about his family and (mis-) adventures, and regularly engaging fans in the Bush Army online.
Corey’s got the idea, and as Bush begins to turn their wheels, he’s going to be a great source of insight and humility on the tour and beyond. And to add to his value, he’s “a crack shot with all manner of firearms” and more than ready in the event of the apocalypse.