Rory Sutherland at TED.

Vodpod videos no longer available.
Saw this great video in Communications the other day, I like the perspective provided on the concept of intangible value and how to actually improve user experiences. Very amusing while informing.

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  • About

    My name is Bobby.

    I write about random things a lot. I write a lot about random things.

    I write occasionally for Smashing Magazine and the London Community News online, and weekly for Interrobang, the student voice newspaper at Fanshawe College in London, Ontario.

    I've also been published by the Canadian University Press.
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